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livingroom_100x113.jpgIn 2006, I founded ZapBoom Consulting,  which specializes in the analysis of how digital tools like cell phones and the Internet can be used in social change campaigns in developing countries.  I have researched and written reports on topics ranging from online citizen journalism to blog advocacy and internet censorship.  I have also performed in-country Internet monitoring and international conference organizing. 

You can contact me at MaryCJoyce AT gmail DOT com.

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Digital Activism in BusinessWeek: The Implications

Posted by Mary on 18/02/2008 at 23:21

bweek_darfur.jpg

Is the mainstream finally catching on to the grassroots change possiblities of the internet? I must say, this recent article on the BusinessWeek web site isn't half bad. Here's a quote:

    The age when organizers can drum up support by sending an e-mail blast is giving way to a new era of online activism, where Web organizers employ social networking groups to mobilize protesters and use media-sharing sites to promote relevant articles, images, and ideas. They are tapping into vast streams of small donor funds through "widgets," small shareable programs easily embedded in Web pages. And they are using new Internet telephone technologies and Web sites to help people contact a senator with a mouse click. "We go beyond signing up on an online petition," says Mark Hanis, executive director of the Genocide Intervention Network. "The Web is very much the gateway into taking substantive action."
What does it mean when a conservative magazine like BusinessWeek writes a story about college kids using Facebook to organize against the carnage in Darfur? It means that they see the practice of digital activism (or "activism 2.0," as they call it) to be widespread and influential enough to be worthy of notice.

More interestingly, as BusinessWeek concerns itself with the pursuit of profit, the fact that they are writing about digital activism probably implies that they some commercial implications from this new user group. If activism is another motivation for using an ad-driven online service like Facebook or YouTube, the owners of these services are right to pay attention to their demands. I would love it if the market tailored services to meet the needs of digital activists.

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Quote of the Week

"Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek."

-Barack Obama

What is Digital Activism?

Digital activism means grassroots activists using digital technologies like cell phones and the internet to increase their impact, thus subverting traditional power hierarchies and changing the world.

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