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Bio

livingroom_100x113.jpgIn 2006, I founded ZapBoom Consulting,  which specializes in the analysis of how digital tools like cell phones and the Internet can be used in social change campaigns in developing countries.  I have researched and written reports on topics ranging from online citizen journalism to blog advocacy and internet censorship.  I have also performed in-country Internet monitoring and international conference organizing. 

You can contact me at MaryCJoyce AT gmail DOT com.

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Client Buzz

Feedback from Zapboom Clients:

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"She was able to turn a potentially complex technical task into something that brought all the different viewpoints together and channelled everyone's energy in a collaborative manner."...read more

Digital Activism Projects

Current CV

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Digital Skeptics in Cambridge

Posted by Mary on 10/10/2007 at 0:13

Since I arrived in Cambridge a month ago, I've been talking to lots of smart people to get their opinions on digital activism. Some are eminent scholars of political science (my profs), some work at the Berkman Center for Internet and Society, some are professional political organizers. Overwhelmingly, I have received the same reaction when I talk about the politically transformative power of digital tools: skepticism.

I won't lie - this has been disheartening. I thought here in Cambridge, here at Harvard, people would be more open to digital political transformation. It's not that they don't understand that the Internet and cell phones can connect people to each other and to information on a scale never before achieved. They just don't think that these new tools are going to fundamentally change the political order. They don't see these tools as politically transformative the way I do. They see them as tactics, methods for citizens to fight a little more effectively in a political game whose rules will remain the same as they have for decades.

I can't simply disregard their opinions. The consensus is overwhelming and these people have far more experience than I do in their respective fields. But one thing did give me hope. As we ended a rather dispiriting conversation about digital activism, my comparative politics professor, Pepper Culpepper, gave me a ray of hope.

"That's your job," he said, "to prove us old guys wrong."

"So it's supposed to be hard?" I responded.

"Yes," he said,"definitely."


"a

Sent by Dossy Shiobara on 10/10/2007 at 10:46 AM

"a political game whose rules will remain the same as they have for decades."

Indeed, the game, as it rules exist today, are pretty well understood. What you need to figure out is how this "transformative technology" can be rule-breaking or otherwise game-changing.

Keep plugging away at it until the luck moment arrives. Don't get discouraged.


thanks

Sent by on 10/10/2007 at 03:36 PM
Mary
thanks for the encouragement, Dossy ;)

proving the skeptics wrong

Sent by Lee-Sean on 11/10/2007 at 12:01 PM

I guess the best way to prove the skeptics wrong is with your own success!

How broadly (or narrowly) would you define digital activism?  Does it only include viral email marketing campaigns directed at online petitions and email writing to politicians, or does it broadly include the political content of user-generated media and citizen journalism?  Whenever there is a paradigm shift in a given system, in this case politics, I think there will be a natural tendency towards caution and conservatism among the elites who are masters of the current (or past paradigm) and who are hesitant or resistant to change.  An "if it ain't broke, don't fix it" kind of attitude. 

Do you have any data on the effectiveness of online campaigns?  I am trying to educate staff at HRW about online advocacy (it's part of my job description).  It would be great if you could point me to some research.

What do you think of Thomas Friedman's column yesterday accusing young people today of potentially being "be too quiet, too online, for its own good, and for the country’s own good?"  Is all our blogging, podcasting and online petition signing and email writing to politicians diverting our energy from old-school offline actions in the streets?


Friedman rebuttal

Sent by on 12/10/2007 at 01:33 AM
Mary

Thanks for the heads-up Lee-Sean.  Here's my rebuttal to Thomas Friedman:

http://www.zapboom.com/content/view/80102/Don_t_Cry_for_Us_Thomas_Friedman.html 







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Quote of the Week

"Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek."

-Barack Obama

What is Digital Activism?

Digital activism means grassroots activists using digital technologies like cell phones and the internet to increase their impact, thus subverting traditional power hierarchies and changing the world.

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