Note: The idea of semiotic democracy - the collaborative public definition of cultural signs (semeîon in Greek) - is gaining popularity, particularly as it applies the the Internet. Here's a passage on semiotic democracy from my case study on the citizen journalism web site OhmyNews. Please feel free to correct my interpretations.
Citizen reporters take part in the semiotic process of creating meaning within a culture. They cease to be a passive audience for the culture products which reflect the priorities of others and instead create their own cultural products which reflect their own priorities. Given wide enough
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In 2006, I founded ZapBoom Consulting, which specializes in the analysis of how digital
tools like cell phones and the Internet can be used in social change campaigns in developing countries. I have
researched and written reports on topics ranging from 



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