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Bio

livingroom_100x113.jpgIn 2006, I founded ZapBoom Consulting,  which specializes in the analysis of how digital tools like cell phones and the Internet can be used in social change campaigns in developing countries.  I have researched and written reports on topics ranging from online citizen journalism to blog advocacy and internet censorship.  I have also performed in-country Internet monitoring and international conference organizing. 

You can contact me at MaryCJoyce AT gmail DOT com.

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"Mary's passion and energy for digital activism is obvious in every action and initiative she makes."...read more

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"She was able to turn a potentially complex technical task into something that brought all the different viewpoints together and channelled everyone's energy in a collaborative manner."...read more

Digital Activism Projects

Current CV

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An Introduction to Semiotic Democracy

Posted by Mary on 30/08/2007 at 9:46

Note: The idea of semiotic democracy - the collaborative public definition of cultural signs (semeîon in Greek) - is gaining popularity, particularly as it applies the the Internet. Here's a passage on semiotic democracy from my case study on the citizen journalism web site OhmyNews. Please feel free to correct my interpretations.

signs.jpg 

Citizen reporters take part in the semiotic process of creating meaning within a culture. They cease to be a passive audience for the culture products which reflect the priorities of others and instead create their own cultural products which reflect their own priorities. Given wide enough

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OhmyNews Case Study: The Super-Short Version

Posted by Mary on 28/08/2007 at 12:16

Note: In June I was hired by the Berkman Center for Internet and Society to write a case study about the effect that the Korean citizen journalism site OhmyNews has had on democracy in that country. I finished the first draft of the report last week. This is the executive summary.


Ever since Tom Paine wrote "Common Sense" in 1776, citizen journalism has been strengthening democracy. By providing an alternative to mainstream media in both content and perspective, citizen journalism keeps people better informed about public issues, allowing them to more intelligently form opinions about public policy and select

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Korea: How Voters Can Steal an Election

Posted by Mary on 09/08/2007 at 13:03

koreaphoneusers.jpgSeoul subway cell phones: great things happen politically when everyone's connected.

Note: this is part of an on-going series of posts based on my research of the the Korean Citizen journalism site OhmyNews. Previous posts can be found here and here.

December 19, 2002, was Election Day in Korea. It was the culmination of this evolution, when the citizen media, grassroots politics, and ordinary citizens came together to shift the fate of an election. The night before, presidential candidate Roh Mo-Hyun was dealt a terrible blow. Chung Mong-Joon, a critical supporter of Roh withdrew his support for the

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OhmyNews: it's about the people

Posted by Mary on 01/08/2007 at 20:23

I finally have a deadline for my OhmyNews case study so I went to the library today to do some serious work. I'm about a third of the way through, and one of the conclusions I'm coming to is that the real story isn't the OhmyNews citizen journalism site. The real story is the citizen journalists themselves, the thousands of people who, basically for free, devote hours to the publication of the truth for the common good.

Another OhmyNews claim to fame is how its users created a grassroots get-out-the-vote drive which resulted in the upset victory of dark horse

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A Case Study about Korea's OhmyNews

Posted by Mary on 19/06/2007 at 14:26

OhmyNews founder Oh Yeon Ho addresses staff (credit: Kwon W.S.)

I was recently hired by the Berkman Center for Internet and Society to write a 30-page case study on the online Korean citizen journalism phenom OhmyNews. This is really good for me because usually I learn about digital citizen activism by experience (Free Alaa, Free Monem) rather than by study.

This project is forcing me to ask and answer the hard questions about how and why online citizen actions succeed. For instance: What are the particular characteristics of Korean society that has allowed online citizen journalism

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Quote of the Week

"If you think you can influence the agenda, you walk through the world with different eyes and different ears."

-Yochai Benkler

What is Digital Activism?

Digital activism means grassroots activists using digital technologies like cell phones and the internet to increase their impact, thus subverting traditional power hierarchies and changing the world.

The Blog Advocacy Guide

        

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