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Bio

livingroom_100x113.jpgIn 2006, I founded ZapBoom Consulting,  which specializes in the analysis of how digital tools like cell phones and the Internet can be used in social change campaigns in developing countries.  I have researched and written reports on topics ranging from online citizen journalism to blog advocacy and internet censorship.  I have also performed in-country Internet monitoring and international conference organizing. 

You can contact me at MaryCJoyce AT gmail DOT com.

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Posts about "semioticdemocracy" in other sites

David Weinberger on Fame Culture We Create

Posted by Mary on 28/04/2008 at 15:43

roflcon

Last Friday I went to ROFLCon, the “rolling on the floor laughing” convention. It was a two-day event organized by an enterprising group of Harvard undergrads (and sponsored by the Berkman Center) to celebrate and explore internet memes and culture.

Why is this an appropriate topic for blog on digital activism, you might ask. Although the conference was ostensibly about funny Internet memes it was really about how Internet is fueling the growth of user-generated culture - cultural democracy, if you will. Internet fame, which Berkman fellow David Weinberger discussed in his keynote address, is a perfect

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Semiotic Democracy: The Political Mashup

Posted by Mary on 24/01/2008 at 12:27

A video mashup compares Hillary Clinton to cinematic go-getter Tracy Flick.
 

Semiotic democracy is a process by which ordinary citizens redefine culture by remixing and repurposing cultural elements and then disseminating them to a mass audience. The internet has been hugely helpful to this effort. While people have always been able to reinternpret cultural, they have never before had the ability to broadcast these reinterpretations to a mass audience. This final step is key, because it is only through mass redistribution that a reinterpretation of culture can become a generally-accepted norm. The internet, through personal web sites, blogs, and video

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Semiotic Democracy on YouTube

Posted by Mary on 15/09/2007 at 18:04

A couple of weeks ago I wrote a post that not many people read about semiotic democracy, the defining of culture by ordinary people who reinterpret and disseminate their own interpretations about what cultural elements. Yeah, it was really theoretical. Maybe it was even boring. Well, these two videos provide an example that I think really drives home what semiotic democracy is all about.

This is a video made a crazed fan of Britney Spears defending her against her detractors. The over-the-top melodrama made it an instant hit and the creator, Chris Crocker, gained his 15 seconds of fame,

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An Introduction to Semiotic Democracy

Posted by Mary on 30/08/2007 at 9:46

Note: The idea of semiotic democracy - the collaborative public definition of cultural signs (semeîon in Greek) - is gaining popularity, particularly as it applies the the Internet. Here's a passage on semiotic democracy from my case study on the citizen journalism web site OhmyNews. Please feel free to correct my interpretations.

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Citizen reporters take part in the semiotic process of creating meaning within a culture. They cease to be a passive audience for the culture products which reflect the priorities of others and instead create their own cultural products which reflect their own priorities. Given wide enough

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Quote of the Week

"If you think you can influence the agenda, you walk through the world with different eyes and different ears."

-Yochai Benkler

What is Digital Activism?

Digital activism means grassroots activists using digital technologies like cell phones and the internet to increase their impact, thus subverting traditional power hierarchies and changing the world.

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