Blogger Ethan Zuckerman says that we should not pay too much attention to innovations just because they are shiny (ie, because of the "oh neat!" factor), but rather because they are "crunchy," that is, because they have lasting and widespread value.
I'm not sure if the innovation I'm about to write about is shiny or crunchy, but I know that I like it. It's called AddArt and, according to the blog Smart Mobs, it's a plug-in for the Mozilla browser that replaces ads in websites with art. It's not ready for download yet, but hopefully it will be soon.
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In 2006, I founded ZapBoom Consulting, which specializes in the analysis of how digital
tools like cell phones and the Internet can be used in social change campaigns in developing countries. I have
researched and written reports on topics ranging from 



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